Self-branding

When you do work for other people you usually make sure everything is perfect before you publish. My personal stuff on the other hand seems to always be a-work-in-progress. Yesterday I launched a redesign of my website. Making something for myself is probably one of the hardest things to do because, as we all know, you are your own worst critic. In the past I’ve tried to avoid branding myself. Instead I would just use Helvetica as the typeface because it feels like air, and typically a greyscale color scheme — pretty boring. While it was quick and easy to produce collateral to match, I didn’t feel like I was establishing myself with my own identity. Yesterday marks the start of a transitional period. I will be slowly transitioning myself into having a brand.

So now that I got the site going, it’s time to really focus on a logo/icon. The one I have now was made in a hurry. I needed something to match the site, but I didn’t want to wait around until my overly critical eye went through it’s steps. Right now it’s definitely lacking, however I do like the fact that I can type it like this (lb). Okay, maybe that’s not so cool. It reminds me too much of Media Temple (mt). Anyway, be looking for that logo/icon to change sometime in the not-to-distant future.